A decade back OS (operating system) was the platform for IT
companies. So Microsoft, IBM, HP, Sun all wanted to capture the OS market. Idea
was- one that controls the platform will control the business app as well.
But as Linux/Open Source matured with time, control of OS
became irrelevant. Now anybody could have or build an OS. Android is an example.
I sincerely believe
the new battle for platform will be for search engine/search technology.
(I consider Google
and Facebook as a new platform and more significant than OS in today's context)
In a nut shell- There is enough content already available
and daily/hourly new contents getting generated; need is to SEARCH, CO-RELATE, ANALYZE and DELIVER the content to relevant seekers.
Please note content could be anything, even a business app, code, API,
product review, hotel room, image, pet and even your life partner ;) could be content
and the seeker does not necessarily need to be a human, even a system/software or business could be seeker.
The battle for new platform
has already started. I could count three as of now:)
Google, Facebook and Microsoft ;)